In his Country Cityscapes series, Ruscha covers photographs of North American landscapes with blocks of blanked-out text, playing on a common advertising technique. At first glance, the series might remind us of landscapes from a tourism campaign. The titles, however, are borrowed from cowboy films or westerns. Using catchphrases (such as Be Careful.. You Hear Me? and Its Payback Time), the titles become threats directed at the audience, blanked out to disrupt the serenity of the landscape.